IAM MORTUO

Bruised Beards transcends the role of a mere retail business; it embodies a tribute to the resilient spirit that characterizes the human experience. Founded by a disabled veteran, the company emerged from personal insights into the bravery and resolve required to remain steadfast amidst challenges. Bruised Beards aims not only to celebrate the ultimate achievement of perseverance but also to recognize and value the journey undertaken to reach that point. This philosophy is evident in the company's dedication to honoring not just wounded warriors but also the courageous first responders who put their lives on the line for the safety of others. Active duty personnel, veterans, law enforcement officers, firefighters, and all individuals who have faced adversity and emerged with strength are acknowledged and esteemed by Bruised Beards. The company champions the significance of recognition and respect as a means to empower and uplift those who have confronted battles, whether visible or hidden, and to motivate others to follow suit. The fight is never over. Do not give up.